Identify And Evaluate Marketing Opportunities

------------------------------------------------- Identify and evaluate marketing opportunities Assessment Task 2 pecuniary Review dell case study 1. appoint ways that dell conducts seek on its customers to continually break products and services. The most grievous investigate is market research. They be use Dell.com so they could interact with their customers. The interactive process gives Dell detailed data well-nigh how customers feel close products and what they would like products to do. after feedback from community members they atomic number 18 improving their products and services. The otherwise way is online questionnaire where they collect responses astir(predicate) special(prenominal) ideas, refreshed proposals and ideas from their members. Ideastorm allows Dell community members to declare oneself interesting ideas about products and services they would like Dell to offer. Ideas green goddess be overlap and discussed with other community members. Various forums such as schmooze are also good sources of research from where they collect reviews and impressions about their products. 2. What are the features of Dells research? The main features are that the company has a direct relationship with its customers, whether these are respective(prenominal) consumers or global giants.

3. What is Dells remarkable change point? Dells Unique change bear down (USP) is the ability for consumers to select and customise their computer. Customers washbasin purchase bespoke products and services. A pre-bu ilt machine may transport features the cust! omers will not use, or not include features all-important(prenominal) for a particularised customer need. Customers, whether online, via phone or in a sell outlet, can select the features they require. 4. What are the strategies Dell uses to generate gross? Some of the strategies are: * To focus on higher adjustment products, services and solutions. * Reaching more customers world-wide through new distribution partners, such as retail, expanding...If you call for to get a full essay, order it on our website: BestEssayCheap.com

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