The Value Of A Patent To The Entrepreneur

Introduction The case study involves the decision that Tom Hazzard and Tracy Leight and their angels investors had to heart after(prenominal) a new pen/stylus device was astir(predi qate) to be launched by a go badner company of laurel Pilot, IDEO, with a design that seemed to infringe on ttools tangible. Compete, Negotiate or challenge As the case highlights, there were no given indications that palm would withdrow ttools ad from its InSync Online newsletter so it seemed uniform ttools could continue to add oneself this publicity. Taking that into account, then the first excerpt would be to reckon against IDEO with a gain in sales through cheaper impairments ($9.95) in contrast to the IDEOs pen/stylus which sells at $39.95. This survival could be viewed as possible, however , no real outgoing growth could be expected by the only picture show in Palms online newsletter and without a wider cat of product variety. A problem that they might fa ce if victorious this option would be to find out brand recognition beacuase it would be difficult to compete with a trusted brand the likes of Palm even though they offer lower cost products. Therefore, it could be said that this option would slowly result in ttools failure. The second approach that could be implemented would be to nurse witness a negotiation.

The problem was that Palm clearly express it incline and was not interesting in any cooperation with ttools, whatsoever. ane of the reasons could be the fact that IDEOs pen would bring them to a greater extent of the signal revenue, as the product sales at $39.95 as compared to the ttools of $9.95. Ttools ! could judge to negotiate a distribution without further credit entry of the patent agreement trying to establish their product as part of the product line of Palm.But the patent issues was likely to cram the make of this negotiation. They could have continued to sell their products online waiting for a reply that was probabbly not going to arrive. The last approcah, and in my judgment the some logical and right decision to do...If you want to get a full essay, order it on our website: BestEssayCheap.com

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