Cultural Heritage Tourism: The American Renaissance And Baroque Music Festival “misiones De Chiquitos”

hea and thuslyish inheritance phaetonryThe Ameri kindle metempsychosis and Baroque melody observe Misi unmatchables de ChiquitosStudents name : Ximena BadaniSubmitted to : Dr . John RowlsonSubmitting dateWord countBulle , 2006 Table of ContentsBackgroundtourism is one of the jumper personal line of credit economical activities in the world and ` heathenish Tourism is a rapidly expanding atomic number 18a of this industry According to the OEA burnish contributes good to the countries economies , therefore galore(postnominal) economies in different countries piddle been enforce this as a appliance to outgrowth their economies . Within the universal tourerry industry , many countries atomic number 18 entranceing the benefits of t all(prenominal)ing ethnic Tourism as a unwrap region of attraction . Th ey achieve this by developing diachronic sites and activities that have formed part of their inherited pattern . This female genital organ include buildings , communities , good deal , and notable traditions . The promotion of pagan tourism is a government agency of retaining the economic characteristics of the hereditary pattern sites . It is also seen as an substantial factor for the phylogeny of the national and regional economies by generating social development in all its looks (ICOMOS 12th General Assembly , 1999As puff up as universe apply to as a chemical mechanism to develop regional economies by attracting vacationmakers to inheritance sites and the surrounding argonas cultural Tourism is forms an consequential part of a countries national tourism economy . Its aim is to attract those phaetons who have a thickset inner necessity to get to know new places with point , by enabling them to whole tone part of the place they atomic number 18 visitin g . The ethnic inheritance phaeton wants to! connect himself or herself with history and experience how the world demonstrable in the crabbed argona they are visiting ( heathen heritage tourism deport , 2000Since heathenish heritage tourism caught the tenderness of the economists a go ago , there have been many economic studies developed to measure the impact that this activity has in the regions where the heritage tourism is practiced (Toselli , C , 2006 . Part of the conclude for this is because the tourist who is occupied in historic and heathenish tourist activities spends much season and money in the area visited , engage in more activities than other kinds of tourist would ( hold up perseverance joining of America reference book by Hargrove , M , 2002 , reservation this kind of tourism a economic activity for the regions , communities and historic placesAs a result of these studies it can be assumes that with a greater concentration of cultural heritage tourism there would be the benefit of an incremen t of positivity for the cultural and tourism industry creating employment in the heritage communities , cities and countriesWithin this subscribe I ordain be concentrating my written report on the International American Renaissance and Baroque Music fete Misiones de Chiquitos This is a prime example of various cultural activities in areas that are rich in socialization . The location of this fete is in the Jesuit Mission region in the city of Santa Cruz de la Sierra , Bolivia This region has 6 towns in which the vi world s famous Jesuit churches were construct and which were designated World heritage sites by the UNESCO in 1990 (UNESCO , 2006The feast was founded in 1996 and it is celebrated each other year in the towns of the Jesuit region (APAC , 2005 . The festival is unique in the region because of the baroque American verse that they offer to the tourist . This is part of a unique natural selection of original euphonyal partitures from decades ago (see A ppendix fingers breadth 1 . The venue for the perfo! rming of the music concerts are the 6 historical churches which were built between 1669 and 1760 which still maintain the glory from the foregone (La grandmother Chiquitania , 2006AimThe aim of this re appear is to check over and analyze the upcoming tense merchandise outline , which APAC is developing for the International American Renaissance and Baroque Music fiesta Misiones de Chiquitos in to pep up the festival internationally . In particular , the intention is to respect how this relates to the direction in which the success in merchandise of previous(prenominal) festivals has been perceive by the hoteliers and Tour operators . The think of this is to identify areas of partake to be addressed and to recommend authoritys in which the present trade strategy can be optimized in to increase the economic growth of the festival and the heritage sitesObjectivesIdentify the fount of tourist cultural heritage festivals attract and analyze their expectationsIdenti fy and analyze the logistic stimulate that the festival has and how it could be improvedReview the logistics of the Tour Operators and hoteliers their capability to cater for tourist expectations , addressing modal values those shortfalls can be eliminated or reducedDetermine the merchandise strategy that the festival should use to attract tourist by identifying tourist demand segmentation of itLiterature Review With an increasing number of countries and regions seek to capitalize on their heritage as a way of attracting growth in tourism and the economic benefit that this brings , it is authorized for the operators of historical sites and festivals to have a complete understanding of the consumer , the harvest-feast they are offering and the ways that product should be marketedThe consumer in this illustration is not an average holidaymaker . There is a special historical purpose to both the design and purpose of their holiday . This has been best described by Robert Stebb ins (1996 , when he find that Cultural tourism is a ! writing flair of special revolutionize tourism based on the search for and participation in new and deep cultural experiences , whether aesthetic , intellectual , worked up , or psychological (Robert Stebbins 1996 . Today an increasing number of tourists are moving away from the concept of pre-packaged sun and leisure breaks . It is estimated that mediocre about twenty percent or tourists now amaze the humanities , gloss and history among their top five reasons from conking . In America alone , cultural tourism flush by 13 between 1996 and 2003 (TIA 2003 . As Garrion Keillor (1995 ) commented , They survey for our culture : juicy culture , low culture , middle culture , pay off , left real or imagined -- they come here to see AmericaAs a result of this increase in demand , part fueled by the advent of net income access and the increase in accessibility to global touch off brought about by reductions in travel costs , more and more countries are converting their hi storical sites and festivals into tourist centers With more contest comes the need for efficacious trade . In harm of the travel industry this is define as The process of identifying and reaching particular segments of a commonwealth for the purposes of selling them a product or service (Home Travel Agency 2006 )There has been a number of studies regarding the marketing of Cultural Heritage in general and of more relevance to this , the marketing of historical music festivals and their cultures in particularThe marketing of Cultural Heritage sites is a subject that has to be dealt with in a pure manner , as many have hold rowan tree Yorke and Uzi Baram (2004 ) have compiled a number of studies relating to casual cultural sites ecumenical , which deal with the interrelationship that exists between the commercial message and political aspect of historical sites , including balancing the importance of archeology against profit . even , careful marketing can , if by ri ghts constructed and designmed , success enoughy pro! mote the siteIt is vitally crucial when designing a marketing program to advance the qualities and attractions of the site in a way that will bring it to the forefront of the travelers mind , making it more pertinent and notable to them than sites of a similar temperament . To achieve this , one must use the particular qualities of its historical value to draw a bead on the leave market .

This is particularly relevant in terms of the festival subject organism studied within this . most researchers feel that Festivals take on a special import . In her book on the subject of cultural terminal find out , Kirshenb latt-Gimblett , Barbara (1998 says , Festivals are cultural performances par excellence . Their boundaries discernible in time and spaceThere are numerous musical and other festivals being held throughout the world , from the historical to the modern day from commonplace to classic from era to apparitional based . With such strong point of competition , the importance of marketing festivals nationally and internationally becomes paramountIn the natural event of the International American Renaissance and Baroque Music Festival Misiones de Chiquitos trade would need to be aware of two levels , marketing of the finis and marketing of the festival itself . Nigel Morgan et al (2001 ) suggest that speech branding gives marketers the ability to address one of the most important aspect of the special event , namely how appropriate is the polish itself . As we have seen festivals that are correctly portrayed which style dealing with the political , cultural and social side su ccessfully can bring economic benefitsTo successfully! market a musical festival one has to first evaluate what writing style the music fits into together with its historical and geographical position , then look to the target audience , in to give an unionize structure to the marketing program (maverick Allen (2001As a result of this study it can be seen that we need to look at the example of cultural tourist , their musical tastes together with the historical and apparitional background , musically and destination based , of the festival itselfReferencesAllen , grayback (2005 ) Festival and Special Event Management . John Wiley SonsDouglas , Norman (2001 . Special Interest Tourism . John Wiley Sons (Australia ) LtdFactsheet (2005 ) Welcome to APAC Festivals . Retrieved 14 July 2006 from HYPERLINK hypertext transfer protocol /network .festivalesapac .com /site / proponent .php ? mental faculty ContentExpress indication func display ceid 27 newlang eng hypertext transfer protocol /network .festivalesapac .com /site /index .php ?module ContentExpress index func display ceid 27 newlang engFleming , Ronald Lee (1989 . If walls could palaver : Telling the story of a historic building to relieve oneself a market edge . interior(a) Trust for historic PreservationHome Travel Agency (2006 ) Define marketing . Retrieved 15 July 2006 from HYPERLINK http /www .hometravelagency .com / mental lexicon /marketing .html http /www .hometravelagency .com /dictionary /marketing .htmlKeillor , Garrison (1995 ) Address to White House partnership on Travel and Tourism . Retrieved from http /www .nasaa-arts .org /artworks /cultour .shtml travmarKirshenblatt-Gimblett , Barbara (1998 . last Culture : Tourism Museums and Heritage . University of California PressMorgan , Nigel . Pritchard , Annette . And Pride Rogers (2001 ) terminal figure Branding : Creating the Unique Destination Proposition Butterworth-HeinemannRowan , Yorke and Baram , Uzi eds (2004 ) selling Heritage : Archaeology and the consumption of the past . Alt aMira PressStebbins , Robert (1996 . Cultural Tourism! as Serious Leisure . Annals of Tourism search . Vol . 23 , October ,. 948-950The Charter Ethos (1999 ) Managing tourism at places of heritage center . International Tourism Charter 12th General AssemblyTravel diligence Association of America Travelscope survey (2003 TheHistoric /Cultural Traveler , 2003 adaptation . TIA and Smithsonian MagazineUnesco (2006 ) World Heritage List . Retrieved 14 July 2006 from HYPERLINK http /www .thesalmons .org /lynn /world .heritage .html http /www .thesalmons .org /lynn /world .heritage .htmlAppendix realize SEQ Figure \ Arabic 1Part of an original 17th century sheet of music used in the Missions of Chiquitos . The work by Domenico Zipoli from Prato , close to Florence is part of an large collection preserved by Bolivian specialists . This subdivision is from Ave mare Stella a Vespers hymn sung on Feasts of the deuced Virgin Mary Asociaciu Pro Arte Y CulturaTravel Industry Association of AmericaPAGEPAGE 2 ...If you want to get a full essa y, run it on our website: BestEssayCheap.com

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